An app because someone asked for an app
A shrunk website in a wrapper. If the phone does not change the work, it should stay a website.
Services
If the job happens in a pocket or on a floor, the software should too.
Not every product needs an app. When it does — a field team, a customer habit, a workflow that cannot wait for a laptop — we build the smallest thing that holds the job. Native enough to feel right. Honest about what a phone is for.
A shrunk website in a wrapper. If the phone does not change the work, it should stay a website.
Ten fields, three tabs, a sidebar. We design for one hand and a noisy room.
Stores, versions, and the next OS. We do not disappear the week the build goes up.
A focused engagement, or several of these together. We do not sell a platform we do not intend to live in.
The phone version of a product that already exists on the web — the slice people actually need out of the office.
Checklists, capture, status. Built for the person who is not sitting down.
When the relationship lives on a phone: status, messages, the next action.
Web and mobile that share the same system, so you are not running two companies.
Prove it belongs on a phone
If a well-made site would do, we will say so. Apps are for work that needs a phone.
Design the few screens that matter
The open, the action, the done. Everything else is a maybe.
Ship into the real device
Test where it will be used. Then launch, and stay for the first versions.
Depends on who is holding the phone. We will not build two apps if one surface covers the work.
Usually yes. A solid web product first is cheaper than two shaky ones.
A few lines on the problem is enough. If it does not have a name yet, that is fine.